Rent SUP Board




Ermisch & Bredow UG (now kolula GmbH), founded on 22.11.2017 in Potsdam, is pursuing the goal of offering an on-demand service and the necessary technology for the fully automated rental of high-quality and large-volume sports equipment. A special focus in the start-up phase 2018 is the rental of SUP equipment (Stand Up Paddling).

The goal of our project is a nationwide offer of highly automated, personal-free SUP rental stations, which can be booked and operated via an app.

The basis of our business model is the extremely fast-growing trend of the sharing economy due to the digital transformation, which puts the user in the place of the owner. Companies such as Airbnb, Uber, ShareNow, Tier and nextbike demonstrate the great potential of the on-demand world accessible through smartphones.

Funding from the European Union made it possible for us to finance both the development of the vending machines and the app. The resulting prototypes are the basis of the finished product/service.